Growing Your Marketing List by Email and Social Media

Podium offers several ways to market to your different channels, so you can grow your list, wherever people find you. By using your sign-up tools in Campaigns, you have the power to grow your marketing list both on- and offline. Find your tools by navigating to Campaigns under the Marketing tab in the top menu, and then clicking on Sign-Up Tools in the sidebar. 

Before You Share: Get Everyone Excited To Sign Up

Remind your audience of the key benefits of signing up for text promotions from your business:

  • Staying up to date on all major announcements or sales
  • Joining your community of loyal customers/clients
  • Receiving exclusive offers and promotions

To incentivize signing up, try offering a special reward or advantage. Here are just a few ideas: 

  • A special “welcome” coupon code or sign-up promotion (i.e. 15% off, free shipping, $20 off, etc)
  • Receiving early access to new products or services
  • A contest for the first X number of people to sign up 
  • A raffle for a free or discounted product/service or gift card

 

Grow Your Marketing List By Email

Include a link to your shareable Sign-Up Page in your email blasts.

Try these email templates to drive traffic to your sign-up page link. If you need help finding your custom link, check out Sharing Your Sign-Up Page.

Example 1:

Subject line: You’re invited!

Body: When you sign up for texts from [Business Name], you'll be the first to know about our promotions, events, and early access to future sales! We only send updates [once a week], so you won’t get bombarded with a bunch of texts.

Sign up for text promos: [Include your Sign-Up Page link here]

Example 2:

Subject line: We’re starting something new!

Body: At [Business Name], we're committed to delivering amazing customer experiences. That’s why we’re implementing a new system that will keep you up-to-date on all our new promotions and special offers, sent straight to your phone. 

Don’t miss the next sale! Click here to sign up for text messages from us: [Include your Sign-Up Page link here]

 

Showcase your Keyword, so they know signing up is as easy as sending one text.

If you need help finding your active keywords or creating a new one, check out Creating a Textable Keyword.

Example 1:

Subject line: We’ve gone mobile

Body: You’re officially the first to know, [BUSINESS NAME] has gone mobile.

Text [KEYWORD] to [PODIUM NUMBER] to sign up for text promotions and receive 1-2 special offers every month (with the option to unsubscribe anytime, of course. But we don’t think you’ll want to 😏).

You can look forward to:

  • Exclusive deals
  • Limited-time offers
  • Real-time updates

Once you’re in, you can text us with any questions you might have and a member of our team will get back to you ASAP. It makes connecting with each other much easier and faster.

Text [KEYWORD], so you don’t miss our next deal.

By texting “[KEYWORD]” you authorize [Business] to send text messages with offers & other information, possibly using automated technology, to the number you provided. Message/data rates apply. Consent is not a condition of purchase. You may unsubscribe at any time.

 

Grow Your Marketing List By Social Media

Include a link to your Sign-Up Page in your bio link for Instagram

Don’t forget to let your audience know that they can sign up easily with the link in your bio. If you need help finding your custom link, check out Sharing Your Sign-Up Page.

Add the sign-up page link to an Instagram or Facebook story. 

Remind your followers what benefits they can get from signing up for your text promotions. If you need help finding your custom link, check out Sharing Your Sign-Up Page.

Here’s an example of what that might look like:                                                                                                   Story.png

Create a graphic that showcases your Keyword. 

Add a branded image to your main social feed that drives excitement for your text promotions.  If you need help finding your active keywords or creating a new one, check out Creating a Textable Keyword.

Be sure to include the mandatory compliance text when you share your keyword:

By texting [YOUR KEYWORD] you authorize [YOUR BUSINESS NAME]. to send text messages with offers & other information, possibly using automated technology, to the number you provided. Message/data rates apply. Consent is not a condition of purchase. You may unsubscribe at any time.

Here’s an example of what a keyword graphic might look like:                                                                     Instagram_post_-_2.png