Campaigns help you create and send promotional messages to customers who are interested in hearing from you and have provided prior express consent to receive marketing texts from you (sometimes called opting in). You might want to use targeted campaigns to introduce new products, give discounts and coupons, promote sales and more. To get some insights that can help you create successful campaigns, please check out our ebook, SMS Marketing 101.
While promotional messages can be a great addition to your business’s marketing plan, you must make sure your campaign meets all requirements of applicable laws and regulations (such as the TCPA) or you could be subject to fines, penalties, or other legal action.
In the Best Practices video, you’ll get tips that your business can follow when sending campaigns that can help you comply with applicable laws and regulations and improve response rates.
While launching a campaign may seem simple, it’s an important part of your overall marketing strategy, so you’ll want to be strategic. Here’s a step-by-step approachーand some best practicesーto help.